As
Perth’s fashion scene starts to gain some serious momentum, there is light at
the end of the runway for six of Perth’s emerging fashion designers.
Newly
established labels, Bikini Atoll, Dyspnea, Jessica Martino, by Emily
Lewien, Natalie Rolt and Emily Muco already have a league of loyal fashionistas
wearing their unique designs.
Whether
it is because of their impeccable tailoring, expert draping, flattering cuts or
striking fabrics, these designers are demanding local and international
attention.
Celebrities,
beauty queens and Vogue stylists alike have noticed the potential of these
labels and have requested them for magazine covers, public appearances or
simply to add a piece to their own deluxe wardrobes.
It
many be on the runway, in a glossy fashion magazine or in your favourite
fashion boutique, but prepare to be seeing a lot more of these talented Western
Australian designers.
EMILY LEWIEN
Designer: By Emily Lewien
The Look: Unique Fun, sexy and unique twists on the hottest trends
Where to buy: Sorry We Are Clothed markets on June 16th
After
creating unique garments for her own wardrobe, Emily was inundated by friends
and strangers who desperately wanted to get their hands on her designs, and so
By Emily Lewien was born.
By
Emily Lewien is a label for young, sassy women. The ultra-feminine
designs have already reached the wardrobes of international models, including
Supermodel Me winner, Tiff Warne.
Never
one to simply follow style trends, Emily predicts emerging trends and
manipulates them into wearable and distinctive garments. So, you can be sure
when wearing By Emily Lewien you’re outfit is going to be the perfect
combination of on trend and unique.
Although
Emily is still in her final year of study, she has big plans for her label and
hopes to gain the attention of local and international stocklisters upon her
graduation.
We
have every confidence in Emily and her label, as women are already demanding
her designs before the samples have even received their final stitch.
See
her Facebook here.
JESSICA MARTINO
Designer: Jessica Martino
The Look: Effortless style with an urban edge
Where to buy: Jessica Martino’s Spring/Summer 13-14 collection will be
stocked in a number of fashionable boutiques including, Annex in Mount
Hawthorne, Eros in Fremantle, Style Palace in East Perth, Et Seq in Floreat and
online at jessicamartino.com.au
Who
ever said that you can’t have style and comfort obviously never wore Jessica
Martino. The label is the ultimate in city chic. It combines dramatic,
structured dresses and jackets with simple understated basics, making it
effortless for the day and sleek for the night.
Jessica
Martino is the most established designer on our list with her first S/S
collection debuting to tremendous reviews in 2009.
The
label has already graced the cover of Girlfriend Magazine and been worn by red
carpet royalty and Kardashian Clan member, Kendall Jenner. Rumour also has it
that Sophie Monk is a big fan, owning quite a few Jessica Martino garments of
her own.
Jessica
has plans to make her label an international success and with her designs
already being chosen by celebrities to fill their deluxe wardrobes, it’s only a
matter of time before Jessica Martino is a household name.
See
her Facebook here.
BIKINI ATOLL
Designer: Louise Bond
The Look: Striking, tailored swimwear
Where to buy: Daneechi Swimwear, Violet Pilot, Sax Sea, Style Palace
and online at www.bikiniatollswimwear.com
Flattering
cuts, bold colours, striking patterns and exquisite fabrics are just some of
the reasons why new swimwear label, Bikini Atoll, is making big waves in the
Western Australian fashion industry.
Each
of Bikini Atoll’s designs is named after one the alluring Bond girls and, like
the Bond girls, Bikini Atoll is unapologetically feminine. It exudes glamour
and sophistication while offering some serious sex appeal.
Bikini
Atoll’s talented designer, Louise Bond, has extensive experience in swimwear
design. Over the past twenty years she has developed and perfected her skills
whilst working with labels Kooey and Dhufish. It was her vast array of
knowledge and experience that enabled Louise to step out on her own in 2012,
and create Bikini Atoll.
After
an incredibly successful first year, Bikini Atoll has some exciting things in
the pipeline. In the bid to celebrate all body types, Louise is hoping design a
range of stylish swimwear for the larger busted ladies and is currently working
on a cruise wear collection for S/S 14. Bikini Atoll has also been selected to
show at this year’s StyleAid.
See
her Facebook here.
NATALIE ROLT
Designer: Natalie Rolt
The Look: Sexy, glamorous, fashion forward women’s wear.
Where to buy: A stall at the Fremantle Markets once a month. The next stall
will be open from June 14th to June 16th. Natalie Rolt can also be ordered online from her
Facebook page.
Natalie
Rolt is fast becoming the go-to girl for party and evening wear. After debuting
her self-titled label, Natalie Rolt, in December of 2011 she has been serving
the women of Perth with stunning gowns, glamorous party dresses and her
fan-favourite, eveningwear jumpsuits.
Natalie
hand dyes luxurious silks to create perfect party garments.
Her
designs feature striking hues, bold prints and expert draping, making them
incredibly flattering on any figure. Each design is a limited edition that
has been carefully crafted by the designer herself. So, with Natalie’s designs,
it really is a case of first in best dressed.
Natalie
can already name Miss Universe Australia, Renae Ayris, as one of her top
clients. After wearing a Natalie Rolt design on this year’s Urban Couture
runway, Renae requested the designer make her a gown of her own. Since then,
Renae has worn Natalie Rolt when she crowned the top 6 finalists in the Miss
Universe Australia State Final and will soon wear an exquisite Natalie Rolt
design when she crowns this year’s new Miss Universe Australia.
It
is hard to believe that this young designer is still in her graduating year of
study. Natalie hopes her designs will again grace the runway at this year’s
Perth Fashion Festival and is looking to secure a manufacturer for her label.
You
can follow Natalie’s Instagram @natalieroltdesigns to see all the incredible
clothing that will be for sale at the next Natalie Rolt market stall. A word to
the wise, get in quick!
See
her Facebook page here.
DYSPNEA
Designers: Aimee-Cherie Kendall, Jameen Zalfen and Rachel Motteram
The Look: Edgy separates for young women
Where to buy: Made to order until Stocklist announcements later in the
year for Perth and Sydney.
Dyspnea
is made up of three talented designers, Aimee-Charie, Jameen and Rachel. They
met as fresh-faced fashion students and began working together on school
projects. They soon learned that their strengths and weakness played against
each other’s and that together, they created one unstoppable fashion team. So,
it seemed only natural that when it came time for the girls to take the reins
on their fashion careers, that they would do so together.
Dyspnea
is an energetic, fashion forward label that pushes the creative boundaries of
design. The girls create impeccably tailored leather pieces and pair them with
accents of new textiles, such as this season holographic fabrics. The final
look is slick, a little futuristic and downright cool. Cool enough that we
could totally see It Girl Cara Delevingne rocking some of Dyspnea’s pieces.
Dyspnea’s
edgy look has already been noted by some of the fashion industries elite. Vogue
Magazine collaborator and stylist, Meg Gray, has chosen to use Dyspnea for her
up coming photo shoot in Sydney. This opportunity is going to expose the label
to new and exciting opportunities. A few of which already exist but the girls
have been sworn to secrecy about them for the next few months.
The
girl’s aim for Dyspnea is to conquer Perth and then the world, as they hope to
gain more local and international stocklisters in the coming year. And, as
always, the girls wish to travel to source more new and interesting fabrics to
work back into their designs.
See
their Facebook page here.
EMILY MUCO
Designer: Emily Muco
The Look: Unique, elegant and a little bit quirky
Where to buy: Lady Petrova, on Flinders Lane in Melbourne, online at www.emilymuco.com and will be available at
Hatch after it’s relocation.
Emily
Muco has been on Perth’s fashion radar after she took out two awards at her
graduation show last year. She went on to win a public voting competition to be
stocked in the Western Australian Fashion Award winning boutique, Hatch. After
three successes in such a short time frame, the industry sat up and took
notice.
The
Emily Muco label is characterised by its colour and vibrancy. The vintage-style
fabrics combined with contemporary cuts make these designs fun and quirky. Yet,
with their superior quality, they still manage to retain a sense of class and
elegance.
The
label is designed for women looking for something a little bit different and
special. If a girl wants to look gasp-worthy for a night, she needs little more
than one of Emily’s pieces.
The
potential of Emily Muco’s success was reinforced when Melbourne’s highly
regarded Lady Petrova boutique agreed to stock the label. A stocklister of this
calibre for such a young label is an incredible achievement and is taste of
what is to come for Emily Muco.
Emily
is currently planning to further her knowledge of fashion by studying abroad in
Europe. During her time there, she hopes to make new connections to expand the
awareness of the Emily Muco label.
See
her Facebook page here.
So
there you go, the next time you are looking for a super stylish and unique
outfit, hit up one of these designers!
